- Julius Brummer (Gyula Brummer) – who was born in Subotica in 1870 and tragically died in 1944 at Auschwitz – was the founder of The First Subotica Bonbon and Chocolate Factory in 1904. This factory produced cookies, biscuits, and gingerbread.
- The company had a big retail shop in the main street. Today, all that remains is an illustrated ad, painted as a mural, in which it was claimed that the sweets produced in this factory are the best.
- Brummer’s sister-in-law, Szeréna Ruff, began to trade the Brummer-branded goods after being widowed with children. In 1916, she was given her own licence to produce and sell sweets.
- In only one decade, her sons took the business from a small workshop of five or six workers to a full-size candy and chocolate factory that operated under the brand name “The Ruff Brothers” (” Ruff Testvérek” ).
- After World War II, the new authorities confiscated the factory and renamed it “Pionir.” Today, under its new ownership, Pionir remains a very popular brand of chocolate.
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